Exploring the Factors that Influence University Selection: Insights from College Students

Purpose: Due to the significant pace and divergence in higher education, choosing university that best suits student's goals is crucial. The university's ranking may also influence students' decisions choosing. Universities face rising competition from other institutions, such as new or internationally emerging universities, colleges, even organizational training courses, on a national global level. Thus, this study aims identify broad categories of determinants information required college students who expect need when selecting continue their studies. 
 Methodology: Using questionnaires, research data was gathered Omani students. They addressed requirements, expectations, understanding university. SEM-PLS software, these were thematically examined. Findings: found factors like infrastructure location had little decisions. But it reputation significantly influenced by findings imply criteria be less than reputation, which crucial decision-making among students